Our Story

My name is Shawn Harper, and I created this brand because I know what it's like to fight your way back from the bottom. I wouldn't be where I'm at today if it wasn't for FAITH and my wife.

This brand represents every soul who's been knocked down and chose to get back up. Every person who's faced their demons and decided to fight. Every hardworking heart that refuses to quit, no matter how tough the road gets.

We're rooted in the Appalachian spirit - that rough, rugged, unbreakable mindset that says "I'll make it through whatever comes my way." This is for the fighters, the survivors, the ones who know that strength isn't just physical - it's mental, spiritual, and earned through every battle you've won.

Good vs Evil. Light vs Dark. You Choose Your Side.

Our apparel isn't just clothing - it's armor for the everyday warrior. Whether you're grinding through recovery, pushing through a 12-hour shift, or just trying to be better than you were yesterday, we've got your back.

This brand is for everyone who believes in second chances, hard work, and that your past doesn't define your future. From rock bottom to mountain top - wear your strength.

Join the movement. Wear your story